Effective Date: 6th September 2023

Cove Valley (registered in England and Wales under registration number 14214061) ("we," "us," or "our") is committed to protecting the privacy of our users and their personal information. This Privacy Policy outlines the types of information we may collect, how we use and protect that information, and your choices regarding your personal data. Please read this Privacy Policy carefully to understand our practices.

By using the Cove Valley website, mobile application, or any other Cove Valley services (collectively, the "Services"), you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect various types of information, including:

1. Personal Information: This includes information that can be used to identify you, such as your name, email address, phone number, and postal address. We collect this information when you register for an account, make a reservation, or contact us.

2. Payment Information: If you make a reservation or purchase through our Services, we collect payment information, such as credit card details, to process your transactions.

3. Usage Information: We may collect information about how you use our Services, including your interactions with our website, mobile app, and communications. This may include IP addresses, device information, browser type, and pages viewed.

4. Location Information: With your consent, we may collect your precise location information to provide location-based services.

5. Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your user experience, personalise content, and analyse usage patterns. You can manage your cookie preferences through your browser settings.

2. How We Use Your Information

We use the information we collect for various purposes, including:

1. Providing and Improving Services: To provide the services you request, enhance user experience, and improve our Services.

2. Communication: To communicate with you, send updates, respond to inquiries, and provide customer support.

3. Marketing: To send promotional materials and offers if you have opted in to receive them. You can unsubscribe at any time.

4. Analytics: To analyse usage patterns, conduct research, and monitor and prevent fraud.

5. Legal Compliance: To comply with legal obligations and protect our rights, privacy, safety, and property.

3. Information Sharing

We may share your information with:

1. Service Providers: We may share your information with third-party service providers who help us operate, provide, and improve our Services.

2. Business Partners: We may share information with business partners who offer services or promotions in conjunction with Cove Valley.

3. Legal Obligations: We may share your information when required by law, to respond to legal processes, or to protect our rights, privacy, safety, or property.

4. Aggregate or Anonymized Data: We may share aggregated or anonymized data that does not personally identify you for research, analysis, and marketing purposes.

4. Data Storage

Cove Valley, as a company based in the United Kingdom, is committed to adhering to the data protection laws and regulations applicable in the UK, including the General Data Protection Regulation (GDPR). Your data is stored in various locations, ensuring compliance with these regulations

1. Secure Servers: Your personal information is stored on secure servers hosted by reputable third-party data hosting providers. These servers are equipped with industry-standard security measures to safeguard your data against unauthorised access, loss, or alteration.

2. Data Retention: We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy and in accordance with applicable data protection laws. When we no longer require your data for these purposes or when you request its deletion, we will securely dispose of it.

3. International Data Transfers: If you are located outside of the United Kingdom, please be aware that your information may be transferred to and processed in the United Kingdom or other countries where Cove Valley operates. By using our Services, you consent to this transfer of information to these countries, which may have different data protection laws than your country of residence.

4. d. Data Encryption: We employ encryption techniques, such as Secure Socket Layer (SSL) technology, to protect the transmission of data between your device and our servers. This helps ensure that your data remains confidential during transit.

Despite our best efforts to secure your data, it is important to understand that no online or electronic storage method can guarantee absolute security. While we take reasonable steps to protect your information, we cannot warrant the security of any information you transmit to us.

If you have any concerns about the security of your data or if you wish to exercise your rights under data protection laws, please contact us using the information provided in Section 9 ("Contact Us") of this Privacy Policy.

5. Security

We take reasonable steps to protect your personal information, but no data transmission or storage system can be guaranteed to be 100% secure. We cannot ensure or warrant the security of any information you provide to us.

6. Your Choices

You can update your personal information through your account settings. You can also opt out of marketing communications by following the instructions in our emails.

7. Children's Privacy

Our Services are not intended for children under 13. We do not knowingly collect personal information from children under 13.

8. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website, and the effective date will be updated accordingly.

9. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Cove Valley

info@covevalley.co.uk

By using our Services, you agree to the terms of this Privacy Policy.